Shawn Callahan is a sought-after keynote speaker, international business consultant and executive coach who works with global organisations such as Mars, Danone, Allianz, SAP, Tesco and Shell. He is the founder of Anecdote, the world’s largest business storytelling company. Anecdote helps leaders and sellers around the world to find and tell oral stories with impact. Its programs are delivered in six languages in 20 countries, and counting. Shawn’s book Putting Stories to Work: Mastering Business Storytelling is the most practical guide available to developing your skills as a business storyteller.
Shawn holds an honours degree in geography and archaeology from the Australian National University. He is married, with two grown-up daughters, and lives in Melbourne, Australia. He can be found at www.anecdote.com
‘Storytelling is not show business. It’s good business’. — Peter Guber
KEY POINTS
- How to develop the habit of business storytelling to truly engage your audience and make your ideas stick.
- How to find effective stories to tell and how to remember them so they’ll pop to mind when you need them.
- When to retire a story and how to refresh it with one that will work for you again.
- When it’s best to tell a story and what type of story to tell. Also when not to tell a story.
- Advice to listeners on how to start on the journey
- The key elements to story-telling for business leaders
RESOURCE
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